Content marketing is a digital strategy that involves generating and distributing useful, relevant content that will be shared over the Internet.

It is a crucial component of any digital marketing plan, and carries the following benefits over time:

  • Reduced costs
  • Increased sales
  • More valuable and loyal customers

The better your content, the more likely you will receive subscribers to your website and people will share it. This improves your chances of converting customers and turning them into repeat buyers when they visit your site.

High quality content underpins all other aspects of your digital marketing strategy:

  • Social media – people will share useful, valuable information
  • SEO – Google ranks pages more highly if they contain the best content on a certain topic
  • Brand reputation – customers will start to trust you as a reliable source of information
  • Pay-per-click advertising – this only works well if there is fantastic content behind the ads
  • PR – a good PR strategy uses content that helps resolve people’s problems
  • Inbound marketing – to gain more traffic and new leads, content must be up to scratch.

Good quality content talks directly to your target audience, grabs their attention and makes your brand memorable. A carefully planned content strategy allows you to produce the best types of content for your audience, the main message you want to convey, as well as the ideal moment to reach your intended visitors.

Anticipating your audience’s questions and adapting to their needs are key to a successful content strategy, and will help you achieve your digital marketing goals and deliver a significant return on investment.

Nightingale can help you form the best approach to your content strategy, and start driving results from your digital marketing efforts today. Contact us at: hello@nightingalemarketing.co.uk for more details.