What is SEO?

Search Engine Optimisation (SEO) is basically the process of getting “free” traffic from online search engines.

The activity allows websites to rank more highly in search pages, so that they receive more clicks when users are searching the internet.

Google SEO and rankings

This refers to search engine optimisation for the Google search engine. Google ranks pages by their authority, which means they have to carry useful content for visitors that is shared in blogs and across social media channels. If people are reading and sharing your content, then Google will pick up on this and rank your pages more highly. After all, Google only wants to show the best content to its users.

Links to your content are also important, but only if they are good quality, and is used in conjunction with other SEO techniques such as:

  • auditing your site framework
  • optimising landing pages
  • creating a responsive and mobile-friendly website
  • keyword research
  • technical SEO.

If you’ve created great content, then you will have a better chance of securing links from high quality, relevant pages.

SEO is one of the many digital marketing services we offer here at Nightingale, and is a task that is well-worth undertaking to ensure long term success for your website at minimal cost.

Contact us today at: hello@nightingalemarketing.co.uk to find out how we can help build your rankings.