We also provide a full complement of related digital marketing services, including social media marketing, pay per click advertising and content marketing.
Search Engine Optimisation (SEO)
Our SEO expertise will help you build a detailed SEO strategy tailored to meet your business goals and objectives. Implementing the following steps, your website will become fully optimised, leading to a rise in sales leads and conversions.
A full technical review of your website, rankings and analytics.
We will discover which keywords your competitors rank most highly for, and investigate why.
We will suggest titles for engaging content that will increase your search engine visibility.
Google My Business Listing
This is vital for local SEO, and involves creating and optimising your business listing.
We will set up and analyse the figures from these essential tools.
This includes optimising factors such as metadata, HTML, image and load speed optimisation.
We will assess and build high quality, secure links to send traffic to your website.
We can provide assistance with removing both algorithmic and manual penalties.
Maintaining a website as a business owner can prove time and resource-costly, making sure is functioning correctly and updated properly.
Our website management services can help you with these tasks on a monthly basis, and include:
Updating content across your website as and when necessary, such as blog posts, articles and product pages.
Fixing bugs and optimising your site for search engines, including page speed, meta data and HTML
Carrying out security checks and creating backups
Reporting essential visitor data from Google Analytics as part of your key performance indicators each month
Pay per click advertising
Using a variety of platforms, including Google Ads, Twitter, Facebook, LinkedIn and Amazon, your business can see a great return on investment, even with a minimal budget. We will setup your campaigns and track them, which will help to inform further steps on making your website attract more visitors and convert better in the long term. PPC is fantastic for getting an instant presence on the first page of search engines, and by creating targeted ads with performance tracking, your business can make data-driven decisions about its future.
Half the battle of getting to the top of search engines is creating high quality content. Unfortunately, this doesn’t just mean posting articles brimming with appropriate keywords, but providing effective copy that will keep visitors on your website for longer, and eventually convert. Nightingale will work with you to create a bespoke content strategy that will help you reach a larger number of your intended audience. Our creativity uses a blend of media, including, text, photography, infographics and reports, to produce high-impact content that will attract more of the right visitors to your website.
Nightingale Marketing have helped Studential achieve top rankings in Google and other search engines for a number of lucrative keywords in their industry.
Through our comprehensive technical audit, we were able to identify which areas they were currently performing well in, and identified new opportunities where they could expand, as well as areas where their rankings could be improved.
City of oxford college
Nightingale worked with a local further education college on a short term SEO project to improve their rankings against competitors in their area.
Through our technical audit and analysis of data from site analytics, the college’s website was also optimised in other ways, including page load speed, meta tags, and content. Our efforts led to a 12% increase in new enquiries, and boosted their organic traffic by 15%, all within four months.
Said Business School
We worked with one of the best business schools in the country to increase their web presence for a number of key business terms, helping to drive more enquiries and applications for their programmes. This included analysing the online visibility of their main competitors, and working to optimise their content and website as a whole to rank more highly for appropriate keywords.
Get in touch today to find out how we can help you with your search engine and website journey.