Knowing how visitors find your website, where they come from and what they do once they reach you is vital to understanding how to improve your website’s performance. As well as identifying what’s already working, recording and analysing visitor data will help you tweak parts of your customer’s journey that are not so efficient, allowing you to increase conversions and sales leads.
We will provide metrics on any aspect of your website you are interested in learning more about, and teach you enough of the basics to look at data yourselves using an analytics package, and put together regular key performance indicator reports.
Whichever analytics platform you choose to use, Nightingale are here to help you gain the insights you need to your visitors to make informed decisions on making your website work better for your business in the long run.
Google Analytics, Adobe, Woopra, IBM and Kissmetrics are just some of the online analytics packages out there today. Contact us at: hello@nightingalemarketing.co.uk to find out how we can help you delve into your website data.