Many of our clients come to us because they want to increase their website traffic, but don’t know how to, or sometimes not aware of what SEO is.

This is where we can help.

What is SEO?

In a nutshell, Search Engine Optimisation (SEO) is the process of getting “free” traffic from online search engines, making it easier for your target audiences to find you.

The activity allows websites to rank more highly in search pages, so that they receive more clicks when users are searching the internet.

It is one of the main threads of any digital marketing strategy, alongside social media, PCC, content marketing and other channels, and if performed properly, can yeild excellent rewards for your business.

Nightingale Marketing can improve all areas of your website that will lead to a successful SEO strategy. We have over 15 years’ expertise in performing advanced technical SEO audits, in-depth keyword research, content marketing and off-page link building tactics.

We will work with you to deliver a tailored service that targets all your business needs.

Google SEO and rankings

This refers to search engine optimisation for the Google search engine. Google ranks pages by their authority, which means they have to carry useful content for visitors that is shared in blogs and across social media channels. If people are reading and sharing your content, then Google will pick up on this and rank your pages more highly. After all, Google only wants to show the best content to its users.

Links to your content are also important, but only if they are good quality, and is used in conjunction with other SEO techniques such as:

  • auditing your site framework
  • optimising landing pages
  • creating a responsive and mobile-friendly website
  • keyword research
  • technical SEO.

If you’ve created great content, then you will have a better chance of securing links from high quality, relevant pages.

SEO is one of the many digital marketing services we offer here at Nightingale, and is a task that is well-worth undertaking to ensure long term success for your website at minimal cost.

All of our SEO techniques comply with search engine guidelines, and we always follow white-hat methods that follow a long term, content-led approach that rewards websites for engaging, useful information.

We will analyse your current SEO practices, identifying and fixing any issues that are impacting your search engine rankings. Any risks will be explained, and we will keep you up to speed with our work every step of the way.

Contact us today at: to find out how we can start building your organic traffic today.

Our approach to impactful SEO

With bespoke, affordable packages that meet your business requirements, we will analyse your website to determine exactly what needs to be done to increase organic traffic to your desired audiences.

This will always include:

  • Keyword research
  • Search trend analysis
  • Content plan
  • Backlinks proposal
  • Monthly KPI and analysis of results.

Even if you have a basic knowledge of SEO, we can perform a technical audit of your site and look at any technical issues with your site that are stopping if from ranking for your required search terms.

We believe that only a tailored approach will allow businesses to realise their goals and ambitions, and we have the skills and experience to make this happen. We ensure that all our SEO strategies work hard to produce excellent results, no matter the size of your business, competition or industry.

Contact us at: to get your SEO off the ground today.