What is an SEO package?
Nightingale Marketing’s SEO packages are monthly subscriptions where a company can employ us to carry out onsite and offsite website optimisation packages that follow Google Search Essentials guidelines.
These optimisation tasks include technical SEO, heading tags, robots txt, internal links, and URL structure (onsite SEO) and link building and page rank (offsite SEO). Our prices range from £299 to £1,199 depending on the size of your business and the industry you operate in. Sole traders and small businesses benefit from our Silver package, whereas larger national or international organisations perform best with our Gold or Platinum packages.
Our range of SEO packages below are aimed at providing a cost-effective solution for businesses that achieves tangible results. Each package includes a set number of tasks each month to ensure you receive the growth your business is looking for. If you would like to discuss a custom package, please contact us at: hello@nightingalemarketing.co.uk.
SEO Packages
| Silver | Gold | Platinum |
| · £299 per month · Up to 10 target keywords · 3 hours of SEO activity per month · Basic Monthly Report · Basic onsite SEO improvements · Technical SEO · Link building · Monthly call and update | · £599 per month · Up to 20 target keywords · 7 hours of SEO activity per month · Local SEO · In-depth Monthly Report · Advanced onsite improvements · Technical SEO · Link building · Weekly updates · Up to 100 keywords monitored | · £1199 a month · Up to 100 target keywords · 11 hours of SEO activity per month · National rankings · Full onsite and offsite SEO · Continuous 24/7 monitoring · Content strategy · Link building |
What’s included in our monthly SEO packages?
There are 7 key areas that we focus on for each package, which cover everything required for your business to grow online organically and increase their brand presence. From our initial audit and keyword research to our technical SEO and in-depth reporting, our expertise will help push up website up those all-important search engine results.
- We start all our SEO campaigns with a full audit of your website that includes both the technical and content sides. Based on the results of this, we will then make recommendations for priorities and fixes moving forwards.
- Once the audit is complete, we will conduct thorough keyword research using our range of SEO tools, which will determine the best terms to target, and ranking these in order of priority based on search intent, volume, and competition.
- Based on this keyword research, our team will then help you create a tailored link building approach through a creative, high quality and relevant content strategy. These pieces of content can be placed on authoritative websites through manual outreach.
- Using our initial audit as a guide, on site optimisation is carried out by looking at title tags, headings, meta descriptions, internal links, images, and other important factors. This ensures your company website is both search engine and user friendly.
- Our developers will take care of the technical SEO by fixing page load speed problems, crawl errors, security issues and checking for structured data. This will improve your website’s performance and increase its overall technical health.
- Knowing how your competitors are performing in search, the terms they are ranking for and the quality of their content is crucial for establishing an SEO strategy that will place you above all of them in search engines.
- Our detailed monthly report brings all these aspects together so you can see the progress that has been made clearly and concisely in one place. A comprehensive report comes with all our packages, in which you’ll find insights into your website traffic volume, traffic sources, ranking positions and newly acquired backlinks.
With the current challenging economic climate, we’ve introduced our affordable monthly SEO packages to help businesses grow and thrive online. We’re a small agency based in Oxford working with companies across the UK. With a fixed price, monthly plan and no contracts, Nightingale Marketing offers an inexpensive option for achieving great SEO results. For more about what we’ve helped businesses achieve, please look at some of our case studies.
SEO FAQs
What is SEO?
SEO is an acronym for “Search Engine Optimisation”. It refers to a set of techniques for improving the appearance and positioning of web pages in organic search results.
What is organic traffic?
Organic traffic is any traffic that comes to your site via a search engine such as Google, Yahoo or Bing. It is the opposite to paid traffic, which Is defined as any visitors reaching your website through online ads. As organic traffic is completely free, this is the type of traffic all companies should be aiming to achieve the most.
Why is SEO important?
Since organic traffic is the easiest and most prominent way for users to discover content online, a robust SEO strategy is vital for improving the quality and quantity of traffic to your website.
How can I increase my website’s organic traffic?
There are many ways you can start driving more organic traffic to your website. These include:
- Creating a blog
- Maintaining a consistent presence on social media
- Optimising headings for keywords
- Using high quality images and adding optimised Alt Text
- Ensuring structured data is added to the website so search engines can better understand your content
- Optimising page titles and meta descriptions
- Write and publish content that is useful to your audience(s).
Nightingale Marketing can assist with all these tasks as part of our SEO packages.
What are SEO packages?
Our SEO packages are designed to tackle all aspects involved in optimising a website for search engines. Our Silver, Gold and Platinum packages are all popular options for businesses across the UK that cover all SEO requirements.
How much should I budget for SEO each month?
Although there is no set budget that we would recommend for SEO each month, most businesses can expect to pay anywhere between £300 and £2,500 depending on their size, needs, industry competitiveness and preferred results.
How long does SEO take?
Sometimes, SEO results can be seen in as little as 3 weeks depending on the competitiveness of the industry. However, 3 to 6 months is a much more realistic timeframe for most businesses, while up to 12 months should be allowed to see consistent, long-term results.
Do I need to focus on local or national SEO?
Our approach to your SEO depends on the size and nature of your business. Whether you’re a small cleaning company looking to rank for local searches, or a large ecommerce store looking to rank nationally, our SEO services will help increase your online visibility, and drive the organic traffic you need for growth.
Do you offer custom SEO packages?
Yes. If you feel our current packages don’t quite meet what you are looking for, please get in touch at: hello@nightingale.co.uk to discuss a bespoke, low cost solution for your business.
What is the difference between Nightingale’s SEO packages?
The features included in each package are outlined above, with each one aimed at raising your organic rankings permanently in the long term. You will see that the main differences between the packages are the number of targeted keywords and the hours of SEO activity each month.
Will I get progress reports?
Yes. With your SEO package we will provide insightful monthly reports to see how your organic traffic is progressing. This report includes information such as traffic sources, visitor numbers, average time spent on your website, conversions (if applicable) and new backlinks to your website.
What support do you offer?
We offer support 5 days a week, from 9am-5pm, via email and telephone. If you have a question or a problem with your website, please get in touch.
Our SEO Process
Before we start making improvements to your organic rankings through our SEO services, we will conduct an in-depth audit of your website to assess its current health. This looks at the content, technical and structural aspects to determine how it is currently performing.
This initial audit is used as a basis for our keyword and competitor research, as well as setting an effective SEO strategy that will help your website start to gain better organic rankings.
While each of our SEO packages offers the same fundamental activities, the exact strategy will be tailored to your individual business needs.
Keyword Research
Following our audit of your website, our next step is to carry out keyword analysis and research. This is so we can pin down all the keywords and phrases that are relevant to your business, which you want to target and rank higher for in search engines.
For example, if you open a new perfume shop in Oxford, it would be a good idea to target a key phrase such as “perfume shop oxford”. Although there are many other broader search terms with higher search volumes each month, the competition would be extremely difficult and many of these customers wouldn’t live in or near Oxford.
Link building
Backlinks are important in SEO, as they tell search engines that your site is worth linking to. These links can be thought of as authoritative referral votes, and if your website has links from high authority domains such as Wiley or The Times that are relevant to your industry, search engines will see your website as a valuable resource.
This is an off-page SEO technique where business owners sometimes make the mistake of buying backlinks or participating in link referral schemes that are black hat, rather than white hat. Google gradually become very good at establishing the links that are genuine, and those that are not. If Google thinks you have acquired a backlink through black hat channels, then they may penalise your website and remove it from search results.
At Nightingale, we only use approved white hat techniques for our link building activities, which ensures they provide value and will increase the overall authority of your website.
Content optimisation and strategy
Nightingale will help you make changes to your website content, including page titles, headings, body text, images, links, and layout to improve the quality and relevance of your pages, and ensure they are targeting all your keywords and phrases.
By analysing your content and making appropriate changes, we will create the best possible version for your customers.
In addition to this, we will use our initial keyword research to form a content strategy moving forwards, with pieces of content prioritised according to keyword search volume, intent and relevance.
Competitor Analysis
To start outranking your competitors, Nightingale will look at what they are doing to promote their own websites.
This includes targeted keywords, backlink sources, and content types. This research helps us to understand what areas we need to focus on to help your business stand out and perform better than your competitors.
Technical improvements
Although they may not always be obvious, technical errors on your website will be picked up by search engines, including broken links, missing page titles and meta descriptions, and duplicate content. Due to these errors and other problems with technical SEO, your website can see a drop in ranking positions.
Nightingale will carry out a full technical audit of your website to discover and fix any issues, and ensure your business has a long term SEO strategy to drive brand awareness and growth in the future.