What is Google Analytics 4? A Step-by-Step Guide for Marketers

There has been a lot of noise over the last six months or so around Google Analytics 4 (GA4), especially since it was announced that Universal Analytics (the standard version of Google Analytics everyone is already used to) will stop processing new data on 1st July, 2023. After this date, GA4 will be the only… Read more

Google Shopping Feeds: 10 Ways To Optimise Your Products

The holiday season is fast approaching, and with Google Shopping ads driving 76% of retail search and winning 85% of all ad clicks, optimising your Google Shopping feed to get the most out of your data should be a top priority. In this post, we highlight and discuss the best ways you can do this… Read more

How To Market Your Apprenticeship In 2023

Apprenticeships are seeing a growing surge in popularity, thanks to the significant cost of attending university, and the prospect of learning while earning. However, tapping into the 14 to 19-year old market and persuading them that an apprenticeship is a viable alternative can prove difficult. So, what can you do to promote your apprenticeship program(s)… Read more